WHY MAIL & TELEPHONE ORDER Merchant Accounts ARE CONSIDERED HIGH RISK
Mail Order & Telephone Order (MOTO) is a transaction type that is processed through the mail or over the phone. Due to its nature that the customer is not needed to be physically present at the store to make the payment, the debit or credit card used is also not present during the transaction. The only thing required is the card details for the business owner to process purchases over the phone or by mail.
Once the cardholder information is acquired, it is entered into a virtual terminal together with the purchase amount to be billed. This is forwarded to the respective credit card processing companies to be processed and then deposited to the mail order/telephone order merchant account. The transaction is finished with minimal effort from the customer.
This type of model is popular with takeaway businesses, who mainly use the telephone to get orders and also process payments there. This has been a tried and comfortable method of business that has worked for years. That is why there are still industries that prefer using this model.
As long as the transactions are a card-not-present type, they are now referred to as MOTO transactions.
When it comes to finding reliable services for processing credit card payments, many direct-marketing companies have trouble finding long term solutions for their mail & telephone order merchant account(s).
There are many challenges ahead of them because they often see more chargebacks than other types of businesses. Since the customer isn’t paying with their card at the location of business it creates a higher volume of payment processing on a riskier type of model.
Why Do Businesses Use the Mail & Telephone Orders Model?
Although we live in a day and age where the majority of people have access to the internet and online banking, there are still people who prefer doing things the old-fashioned way. As a business owner, you should strive to cater to your clients’ needs. Aside from that, there are benefits to accommodating the mail order telephone order (MOTO) model. Here are the reasons why:
Customers who order via phone can already pay for their purchases right then and there. There is no more need to fill out forms or do online payments. Simply dictating the necessary credit card details over the phone lets the business process the payment right away. This type of card transaction can be done within minutes.
Easy to set up
Aside from a phone, all a business needs to be able to process this card-not-present type of transaction is a payment card machine or a virtual terminal. No need for a card reader.
Also, to be able to receive the processed payment, a business needs to have a mail and telephone order merchant account.
Clients’ peace of mind
People who are used to the old-fashioned way of paying through the MOTO model feel more comfortable continuing using this method. A lot of customers, most people of advanced age, are not used to online payment processes. Some people also do not trust putting their information on the internet.
By using the MOTO payment processing, the business assures its clients of safety, confidentiality, and ease of use.
More customers reached
There are still a lot of people who do not have access to the internet, either by choice or by circumstance. If a business does not have MOTO processing, then they are limiting its customer base.
By adding MOTO to their accepted mode of payments, companies can reach more people, because almost everyone has a phone in this day and age.
What Are the Downsides of Using Mail & Telephone Orders?
Clients are disclosing sensitive credit card information to businesses for them to be able to process transactions. This data includes the cardholder’s name, card number, expiration, and the three digits at the back of the card. If a dishonest employee gets their hands on these, he/she may use them to make online purchases without the client’s knowledge. This situation will most likely lead to chargebacks.
No hard proof
Since there is no PIN to prove the legitimacy of each transaction, the charges to the card can be unclear or sometimes fraudulent. This uncertainty is what makes it a high risk for banks.
Higher transaction fees
The uncertainty, increased risk of fraudulent activity, and a large chance of chargebacks cause financial institutions to apply higher transaction fees on businesses with a mail order merchant account.
Handling Your Mail & Telephone Orders With Emerchant Authority Processing
All credit card payments go through a virtual terminal. eMerchant Authority has vast experience in the industry, which has helped us create a virtual terminal solution that is specific for call-center merchants.
We offer several services for direct-response merchants of all sizes and industries that market with:
Other Traditional Campaigns
eMerchant Authority can assist your direct response mail & telephone order company in getting you set up with a merchant account. We assist with a range of traditional marketing companies, including:
Direct Response Marketing
Novelty Items & Merchandise
“As Seen on TV” products
Need A Merchant Account Quick?
WHY USE eMERCHANT AUTHORITY?
eMerchant Authority prides itself in being a leader when it comes to the provision of merchant account solutions. We provide merchant account services for both low and high-risk businesses.
Our services are secure and reliable.
Besides, we understand just how financially difficult it is to become a business owner. This is why when you partner with us you also enjoy transparent pricing with no long-term contracts or hidden fees.
Whether you’re a startup or an established business, you can count on us to provide you with a perfect merchant service solution with the latest hardware and software tools such as Clover systems that are perfect for your retail payment needs.
And because customer satisfaction is what we aim for, we offer ongoing support to all our customers. Our 24/7 customer support team is always on call to answer your questions and attend to your needs.
Here are other additional benefits that you receive when you apply for an internet merchant account with eMerchant Authority.
Merchant Account Experts
20+ Proven Bank Relationships
Fast Merchant Account Approval
E-Commerce & Retail Options
B2B Vendors Supported
Multiple Payment Solutions
Multiple E-Commerce Gateways
ACH, E-Check, Credit Cards
B2B Level 2/3 Data Discounts
3D Secure Frictionless Checkout
Intuitive Technology & Support
Gateway Recurring Billing
E-Commerce Cart Plugins
International Merchant Accounts
Dedicated Account Managers